If you also have a restaurant business, then you can grow your business rapidly with these 5 tips. If you implement these tips, you will see a tremendous increase in your earnings.
It is true that there is a lot of profit in the restaurant business, but this will happen only when you do business with the right strategy. To earn a lot of money, you first have to open a restaurant at the right place. The place should be such where a lot of people come and go. However, keep in mind that the place should not be too crowded. If you want to earn from your restaurant at a rapid pace, then you have to keep 5 things in mind (How to increase Restaurant Business Income).
1- Co-ordination in cooking, serving, cleaning
You will be successful in the restaurant business only when there is good coordination between your chef, waiters and cleaners. The biggest benefit of this will be that more and more people will be able to eat in your restaurant, which will increase your income. The table should be cleaned before the customer arrives in the restaurant or as soon as he arrives. The menu should be in the hands of the customer as soon as possible. If he is unable to decide, then you should suggest him a dish that can be prepared quickly. If the customer eats quickly, he will leave quickly and then another person will be able to sit in his place. Similarly, as soon as the order is received, the chef should immediately work on preparing the food.
If your restaurant is completely empty, then make the customer sit on the middle table, because even if the people sitting in the corner get up late, the people sitting in the middle will get up early after eating and vacate the table. If your restaurant is crowded, then you can also provide a pre-meal experience. You can take the customer’s order even before they sit at the table. This way, by the time they come to the table, their food will be ready.
2- Use all marketing tools
Whether your restaurant is big or small, you should use every possible marketing tool. Advertise everywhere, put up hoardings, do paid promotions on social media. Even if your restaurant is small, make good use of social media and put up creative ads there. Also take help of events and schemes. Try to lure customers by giving them discounts. Keep sending special offers to the customers whose numbers you have, so that they keep coming to the restaurant.
For marketing, you can also give some movie tickets for free. You can make a selfie point outside your restaurant, where people can come and get their photos clicked. You can give combo offers in your restaurant. Often people buy more items after seeing some savings in combo offers. This increases the average order value of the restaurant. If small children come with someone, you can give them chocolates or toffees, which will also help in your marketing.
3- Appeal to all five senses
Humans have 5 senses. These include seeing, hearing, smelling, feeling by touching and tasting. Keep some things in your restaurant that can attract these 5 senses of people. First of all, make the dish look very beautiful. After that, make sure that its aroma attracts people. People should also remember the feeling of touching it. If the dish is crispy, then its sound should reach the ears of the customers. The most important thing is the taste of your dish, which is the last thing a person goes to, but it is the most important. If you do this, then it is certain that there will be a queue of customers outside your restaurant.
4- Show cheap items outside, feed premium inside
Every restaurant has some items that are very cheap. You should display such items outside the restaurant. Like French fries for 10 rupees, burgers for 20 rupees or something else. Keep in mind that although most customers will come to the restaurant after seeing these cheap items, most people will order many more things apart from these. That is, the method of attracting the attention of customers by showing cheap items can prove to be very useful in your business.
5- Continuously work on food innovation
Whether your restaurant is new or old, keep working on food innovation. Go to other hotels and restaurants and eat there and offer it in your restaurant at a cheaper price. Keep looking at what new things you can offer to the customers. If you want, you can start something like Today’s Special or Today’s Surprise in your restaurant. In this, your customers will get a new kind of experience.
